Privacy Policy

This Privacy Policy explains how Ethos Ink LLC (“Ethos Ink,” “we,” “us,” “our”) collects, uses, and shares information when you visit our website (the “Site”), contact us, or work with us for SEO, AEO, GEO, analytics, and related services (the “Services”).

This policy is provided for general informational purposes and is not legal advice.

Information we collect

Information you provide to us

You may provide information when you:

• Submit a contact form or request a consultation
• Communicate with us by email or phone
• Apply for a job
• Become a client

This may include:

• Name, email address, phone number, company name, and job title
• Message content and attachments you send us
• Billing and service administration information if you become a client
• Any other information you choose to share

Information collected automatically

When you visit the Site, we and our service providers may automatically collect:

• IP address and approximate location derived from IP address
• Device type, browser type, and operating system
• Pages viewed, time spent, clicks, referring page, and exit page
• Site performance and diagnostic data
• Cookie identifiers and similar tracking signals

Cookies and similar technologies

We use cookies, pixels, and similar technologies to operate the Site, understand usage, and measure marketing performance. Cookies may be set by us and by third parties whose tools we use.

Our Site uses a cookie banner that allows you to Accept, Reject, or Customize cookie categories. The cookie categories include:

• Necessary (required for core Site functionality)
• Analytics (helps us understand Site usage and performance)
• Marketing (supports advertising measurement and interest-based advertising)

Depending on your selections, the Site may use:

• Google Analytics 4 (GA4) to understand Site traffic and engagement
• Google Tag Manager (GTM) to manage Site tags and events
• Meta Pixel to measure advertising performance and support audience creation and retargeting
• LinkedIn Insight Tag to measure advertising performance and support audience creation and retargeting
• Clutch widget or embedded content that may load third-party resources and set cookies or collect usage data

You can change your cookie choices at any time by using the cookie banner controls or the Site’s cookie preferences option, if available. You can also control cookies through your browser settings, though disabling cookies may affect Site functionality.

How we use information

We use the information we collect to:

• Provide, maintain, and secure the Site
• Respond to inquiries and communicate with you
• Deliver and improve our Services for clients
• Understand Site usage, improve performance, and troubleshoot issues
• Measure marketing effectiveness and improve campaigns
• Comply with legal obligations and enforce agreements
• Prevent fraud, abuse, and security incidents

How we share information

Service providers

We share information with vendors that help us run our business and Site, such as hosting, analytics, forms, scheduling, email delivery, and security providers. They are permitted to use information only to perform services for us.

Advertising and measurement partners

If Marketing cookies are enabled, certain partners (such as Meta and LinkedIn) may collect or receive information about your activity on the Site to measure ad performance and support interest-based advertising.

Legal, compliance, and safety

We may disclose information if we believe it is necessary to comply with law, protect rights and safety, investigate fraud, or respond to lawful requests.

Business transfers

If Ethos Ink is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

With your direction

We may share information when you ask us to or otherwise direct us to do so.

Client data

If you are a client, you may provide us access to analytics platforms, advertising platforms, websites, or other data (“Client Data”). We use Client Data only as needed to provide Services, operate our business, and meet legal obligations. Where we process personal information on behalf of a client, the client’s instructions and privacy disclosures typically apply.

Your choices

Marketing communications

If you opt in to marketing emails in the future, you can opt out at any time using the unsubscribe link in our emails. Even if you opt out, we may still send non-marketing messages related to inquiries or ongoing Services.

Cookie preferences

You can update your cookie preferences at any time by using the Site’s cookie banner controls or cookie preferences option, if available. You can also use browser controls to limit cookies.

Data retention

We keep information for as long as needed to provide the Site and Services, maintain business records, comply with legal obligations, and resolve disputes. Retention periods vary by data type and purpose.

Security

We use reasonable safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

Third-party links and embeds

The Site may include third-party websites, tools, or embedded content (such as the Clutch widget). Those third parties may collect information directly from you under their own privacy policies. We encourage you to review their policies.

California privacy notice

If you are a California resident, you may have rights to request access to, correction of, or deletion of certain personal information, and to opt out of the “sale” or “sharing” of personal information as defined by California law.

“Sale” and “sharing”

We do not sell personal information for money. However, California law may consider certain disclosures for advertising measurement or interest-based advertising to be “sharing.” If Marketing cookies are enabled, tools like the Meta Pixel and LinkedIn Insight Tag may collect or receive information about your activity on the Site for these purposes.

Do not sell or share

You can opt out of “sale” or “sharing” by:

• Clicking the “Do Not Sell or Share My Personal Information” link on the Site, and following the instructions, or
• Adjusting your cookie settings to disable Marketing cookies, or
• Contacting us using the information below

Submitting requests

To exercise your rights, contact us at:
Email: info@ethosink.co
Mail: 111 6th Ave. Ste 300. San Diego, CA 92101

We may need to verify your identity before completing certain requests. You may authorize an agent to submit a request on your behalf, subject to verification.

Non-discrimination

We will not discriminate against you for exercising your privacy rights.

International visitors

If you access the Site from outside the United States, your information may be transferred to and processed in the United States where privacy laws may differ.

Changes to this policy

We may update this policy from time to time. We will update the “Last updated” date when changes are made.

Contact us

Questions about this policy can be sent to: info@ethosink.co